Mark Zuckerberg recently disclosed that over 50% of Threads' users have uninstalled the app from their devices, resulting in approximately 24.5 million deletions. Considering that around 35% of the initial user base may retain the app but use it infrequently, it indicates a substantial decline in Threads' popularity.

The endeavor to develop a clone of a prominent social media platform and successfully engage users has revealed a multitude of complexities. It has become evident that the mere functional and aesthetic aspects of an application are inadequate in ensuring prosperity. Gaining user traction through account creation and aggressive advertising strategies has demonstrated limited effectiveness in fostering sustainable growth for a new social media platform.

So, exactly what factors contribute to a social media platform's success? Let's discuss further.